Trusted Nationwide.

Shafi Choksi (Late)

I still remember the journey my father, Abubakr Choksi, and I took when we migrated from India with little more than our faith, our values, and our knowledge of jewellery craftsmanship. We did not carry great wealth with us — we carried honesty, skill, and the belief that true jewellery is built on trust before gold or silver.

With years of dedication and hard work, I founded Choksi Jewellers, where every piece reflected purity, fine craftsmanship, and respect for our customers. Over time, people began to know me not only as a jeweller, but lovingly as "Shafi Mama" — a name built through relationships, integrity, and generations of trust.

For me, jewellery was never just a business. It was an art passed down through generations, crafted with patience, precision, and emotion. Every design carried a story, every customer became family, and every creation was made to last for generations.

Today, my family proudly continues this legacy, carrying forward the same virtues that built Choksi Jewellers from the very beginning — purity, authenticity, craftsmanship, and trust. While the world evolves, our values remain timeless. We now combine traditional artistry with modern innovation, including QR verification for authenticity.